“SCoPE Surveys will help us to take the guesswork out of our communications,” explains Roy Reese, WCSD Superintendent of Schools. “Through the surveys, we will learn whether people prefer receiving an email, seeing a post on social media, or reading about something in the local paper. We will also find out if we are providing enough information about key topics and issues.”
SCoPE Surveys are conducted online via a secure portal and take approximately 10-15 minutes to complete. Questions revolve around the District’s communication mechanisms, the effectiveness of communications in key areas of importance to each audience, and whether the communication is considered to be accurate, timely, and trustworthy. Participants can access the surveys on desktop and laptop computers as well as most tablets and smartphones. The surveys are available in both English and Spanish, and participation is completely anonymous.
The WCSD’s SCoPE Surveys are posted below and open on June 3, 2019, and constituents will have until June 17, 2019 to participate. The more stakeholders that complete the survey increases the reliability of the results, so participation is essential.
Once the survey process is complete, SCoPE provides reports of the results and an individualized review pointing to school communications program standards based on WCSD’s highest and lowest performing areas. This review will help the District identify opportunities to improve communications and prioritize next steps.
Developed by leaders in school communications, SCoPE Surveys are rooted in research and align with nationally developed standards for effective school communication. “We have experienced first-hand how effective communication builds trust. Faculty and staff, parents and families, and community residents all deserve to be informed about their local schools so that they can each do their share in supporting student achievement,” notes SCoPE co-founder Sandy Cokeley.
Superintendent Reese concurs. “Here in WCSD, we agree that effective communication is essential to supporting our students’ success as well as our success as a school district. Constituent feedback will help guide our future communications so participation is very important,” he states.For questions on participating, contact Alyssa Mazzeo, Community Relations Specialist, email@example.com.